Título: Estrategia comercial WildFrame
Título corto: BZ-Wildframe
Dificultad: HIGH – optas a 500 €
PLANTEAMIENTO DEL RETO
Descripción:
We are looking for someone able to redact, in english a document outlining how would they approach the sales & marketing strategy of our media group WildFrame.
The goal is to see the ability to research our brands and current business lines and offer a creative and well redacted input on how we could be more efficient reaching the different markets.
To do so we provide the following input.
- WildFrame is a transmedia group that creates audiovisual content able to reach audiences through several channels. We have 4 companies specialized in different fields. We have a team of 21 people, and our offices are at the UPV. It’s the umbrella brand of the 4 brands.
- BraveZebra: Game outsourcing. Offers external development of videogames. 2D/3D art, programming, etc.. we already have large brands as customers (NBA, LFP, Universal Studios, Panini, Vodafone, etc..) and it’s our main source of revenue currently. It’s a service
- Digital Sun: Independent game studio. We invest and put in the market our own games. After a few very small experiments for mobile that didn’t work (the market is very hard) we have a project aimed at the PC/Consoles market on which we have great expectations. We plan on doing a crowdfunding campaign and also talk to publishers to help us market the game. It’s a product.
- Silly Walks: 2D illustration and animation studio. Offers 2D art services for non-videogame projects (advertising, media, etc..) and also develop cartoon animated series on which we invest and try to sell to media groups and channles (Nickelodeon, Cartoon Network, etc…). It’s both a service and product.
- GodRay: (Web site under development). Offers Interactive 3D applications for non-game purposes but using game engines. For example: architecture, engineering, virtual catalogs,etc.. it’s a service company.
Medición:
Evaluaremos:
- El nivel de comprensión de nuestra estrategia actual que se demuestre 0 -5
- Las ideas presentadas 0 -5
- La calidad del inglés utilizado 0 – 5
Esquima de resolución:
We are looking for a document that explains:
- An analysis on how our brands are structured right now.
- DAFO Analysis as a group and for each Brand.
- Action proposals on how to improve our commercial reach.
La puntuación máxima recibirá el premio.
[button link=»https://www.ideas.upv.es/wp-content/uploads/2015/06/Formulario-Challenge-OI-2K15.pdf» size=»large» color=»#81BEF7″ text=»dark» window=»yes»]Formulario (pdf)[/button] [button link=»https://www.ideas.upv.es/wp-content/uploads/2015/06/Formulario-Challenge-OI-2K15.xlsx» size=»large» color=»#D8D8D8″ text=»dark» window=»yes»]Formulario (excel)[/button]
Tendrás que enviarnos el documento completo, incluyendo datos personales y el título del reto que estás resolviendo.
Puedes completar la ficha de resolución en formato digital o bien imprimirla, rellenarla y escanearla.
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